Overall goal was to have a small, quiet PC which is also capable for gaming.
Most important factors were power efficiency and silent operation, with a clean, elegant finished look.
PSU: Completely modular, delivering over 90% energy efficiency, and the fan doesn't even need to spin under low to medium loads, therefore noise levels are also maintained.
CPU: Powerful, great performance / watt ratio.
CPU Cooler: Keeps the CPU cool even under heavy load, very silent operation, and provides a great and clean look to the overall build.
Motherboard: Reliable, color sheme matches with the PSU. Having an m.2 connector.
VGA: Decided to pick the GTX960 due to it's relatively low power consumption. It's also powerful enough to play most games in high / ultra settings (FHD resolution). Wanted to have a 4GB version as many recent games requires more than 2GB VRAM. Gigabyte also implemented a semi passive fan design, so the fans will remain off under a set loading or temperature.
Case: Personal favorite :) Small, high quality, elegant, clean design. Cable management could have been better though.